Social media Twitter is one area for disclosing accounting information in tweets, retweets, and other posts.
The rapid development of information technology is also followed by developing databases and information based on social media. Thus, they can improve their products and respond to customer demands sufficiently quickly. This will help them understand what is working and what is not. The outcome of this work can be used by businesses to assess public reviews about their products. Out of 626 comments, 29.6% were found to contain positive sentiments while 62.0% were found to contain negative sentiments. Comments where no positive or negative sentiments are found are considered to be neutral. These were then categorised into either a positive comment or a negative comment using the auto code feature in NVivo 11. In this paper, we download a set of comments from the page ‘Opposing Views’ from Facebook. Facebook users are sharing their personal information, their lifestyle, their precious moments and their feelings online.
From kindergarten kids to grandparents to teenagers, Facebook attracts users of all ages, religions, personalities and social status. With its 1.5 billion active users, Facebook is by far the most popular social networks on the planet. The number and size of social networks have grown significantly as years have passed.
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